Geek Squad vs Nerd Herd

Last issue we brought you the story of Best Buy’s heroic fight to own the concept of geekiness, or at least protect its trademarked Geek Squad against Newegg.com’s “Geek On” slogan.

“I guess Best Buy is happy about Buy More and the Nerd Herd then,” says Ian Thompson. In case you’re wondering, “We are Nerds and proud of it… If you have a technincal (sic) question or problem, the Nerd Herd’s got the answer!” is their proud boast. But they didn’t use the word “geek”, so we suppose they’re in the clear.

This is how intellectual property lawyers earn the big bucks.