Battle of the geeks

We recently covered the strange phenomenon of geekiness becoming an attractive trait to the rest of the world, with the result that you can now wear the same old tat that you normally pull on in the dark when you’re late to work, admit that you’re a geek, and everyone will love you.

But not, it seems, if that tat is black and orange.

Best Buy, the inventor of the Geek Squad, is currently threatening Newegg.com with legal action. Newegg has the slogan “Geek On”. Best Buy claims Geek On’s advertising is far too similar to its own service.

“It is not just the word geek, it is the word geek with orange and black coloration,” says a Best Buy spokeswoman.

Just tell us who wins, guys – we don’t really want to get too involved.