05 Apr 2011
Backbytes is taxed by the question of whether it is chic to be a geek, and that debate flares up again with the new branding of MC Ware, the Microsoft, Cisco and VMware reseller. Its web site and vans have been rebranded with friendly geek pictures, such as the one below.
“Who better to look after your IT than the ultimate nerd? We think our branding is very cool,” said MD Jonathan Wheatley (not pictured). After all, what could be cooler than virtualising servers in Stokesley?
Being in Backbytes, that’s what.
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