28 May 1997
For those mindful of the logic behind Japanese product names such as Pocari Sweat (a soft drink) and Cow Brand Beauty Soap, Toshiba's reasons for naming its first desktop computers, coming to an IT department near you soon, will be no surprise. The Equium is so named as it combines 'Maximum' and 'Equity' says a representative. How much did the consultant charge to think that up? asks Backbytes. 'Less than the one who thought up IBM PS/1,' sniffs the spokesman.
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