Issuing challenges to hackers may not be the smartest idea in the world.
When Gen Technology challenged hackers to break into a site protected by its 'Access Denied' firewall, created by employee Paul Smith, 240,000 tried, and 240,000 failed. So a hacker took an alternative course, added six default notices and a County Court judgement to Mr Smith's financial records, and made sure he was turned down for his mortgage last week.
By eliminating high entry costs for big data analysis, you can convert more raw data into valuable business insight.
A discussion of the "risk perception gap", its implications and how it can be closed