Tablet and smartphone users expect and demand a user experience built around their device - no amount of pinching and swiping of the desktop experience will make up for a slickly designed app or a page designed for the screen size of the device it's being accessed on. And mobile web development is growing by the day - no less than 12 million tablet devices were activated on Christmas day 2012. Not offering the right user experience is a recipe for losing the consumer. All this makes for an exciting time and a major opportunity in app development - but it's not without risk: deploying hundreds of apps via a multitude of suppliers without understanding how you will re-use the code or manage long term integration with internal systems is a big problem faced by all - and exactly what is happening in the mobile goldrush.
This fact has been taken from an exclusive Computing study on the agile web.
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