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11 Mar 2013
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Tablet and smartphone users expect and demand a user experience built around their device - no amount of pinching and swiping of the desktop experience will make up for a slickly designed app or a page designed for the screen size of the device it's being accessed on. And mobile web development is growing by the day - no less than 12 million tablet devices were activated on Christmas day 2012. Not offering the right user experience is a recipe for losing the consumer. All this makes for an exciting time and a major opportunity in app development - but it's not without risk: deploying hundreds of apps via a multitude of suppliers without understanding how you will re-use the code or manage long term integration with internal systems is a big problem faced by all - and exactly what is happening in the mobile goldrush.
This fact has been taken from an exclusive Computing study on the agile web.
For free access to the research, download the full report
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