Of those IT Managers in organisations which aren't rethinking or redesigning the web presence to account for mobile, the reason given was "The web is not an important part of what we do," at least when it comes to the IT team, even if not the organisation as a whole.
If organisations are to exploit the potential of revolution in web access trends that has come with the surge in sales for tablets and smartphones, then they are going to need to pay attention to how mobile web design and mobile apps in particular are being deployed. Apps are being connected to core systems will-nilly, presenting some major data governance concerns. While marketing might be able to provide slick ideas and fancy graphics, if the code behind the website doesn't work properly, it's useless. IT needs to make sure it has full responsibility for this, especially when it comes to the agile nature of the mobile web.
This fact has been taken from an exclusive Computing study on the agile web.
For free access to the research, download the full report
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