Data integration software provider Informatica is launching a new worldwide partner programme.
The Inform programme is a revamp of Informatica's previous Alliance programme. There will now be three tiers of partners: Foundation; Elite; and Global. There will also be a new partner portal, called beInformed, which aims to educate partners about Informatica products and offers deal registration and lead management schemes.
Partners will also be able to utilise Informatica's direct sales team. Harry Gould, Informatica's senior vice president for worldwide alliances claimed that upwards of 50 per cent of his company's UK business comes from the channel, although much of that comes from partners working in conjunction with Informatica's direct sales force.
Gould also indicated that Informatica currently has around 75 UK partners and he expected that number to increase in the near future.
He said: "We have a fairly small direct sales force and we absolutely need partners to penetrate the global market. Inform is not really about recruiting more partners, we want to provide more value to the partners that we have, although we would welcome new partners.
"We realised that not all partners are created equal. There are partners that want to dip their toe in the water and we welcome them, but we also want partners that will jump right in."
Gould also claimed that data integration specialists like Informatica had an advantage over larger competitors like IBM, who recently acquired data integration provider Cognos, SAP, who agreed the acquisition of Business Objects in October, and Oracle, which acquired Hyperion last year.
"Cognos and Business Objects are arch competitors. Customers are really smart to this and understand that they need a neutral technology, like Oracle used to provide in the 80s.
"We see ourselves as the Switzerland of data integration firms – we provide t hat neutrality that no other company can provide in the data integration market. "
Further reading:
Informatica
launches on-demand data integration suite
IBM
to announce Cognos plans
Post your comment
Send an email to the Computing editor at feedback@computing.co.uk
del.icio.us
digg this
reddit!
There are no plans to postpone May deadline despite protests, says IATA 09 May 2008
Email indicates that security measures introduced after HMRC breach are not working 09 May 2008
More news
Mobile and contactless systems lead the way to the payments of the future 07 May 2008
SAP and Microsoft are two of the suppliers targeting firms through software as a service 07 May 2008
Cutting down the amount of content we send and store would help reduce the IT industry’s impact on the environment, says Mark Samuels 07 May 2008 More in depth
Advertising Marketplace
- Enterprise Accounting Solutions
- Business Intelligence Solutions
- Enterprise Content Management (ECM)
- Supply Chain Management
- Enterprise Resource Planning (ERP)
- Project Management Solutions
- Customer Relationship Management (CRM)
- Security Solutions
- Systems Management
- Networking and Communications Solutions
Featured jobs
More job opportunities