E-commerce software vendor Actinic has given its channel strategy an overhaul with the launch of three partner programmes tailored to meet the needs of its various partners.

The revamp follows a partner review and also coincides with the launch of Version 8 of Actinic’s e-commerce site-design software.

Actinic has 1,100 UK resellers and until now, all resellers were grouped under one channel programme.

Nick Kington, Actinic channel manager, told CRN:“We had a reseller-based programme that consisted of either Authorised or Gold resellers. It was purely volume-based. The trouble was that not all our partners were typical resellers; we also had ISPs and web designers.”

The revised channel strategy comprises three partner programmes: the Developer Programme provides an e-commerce software, support and training package for businesses involved in web design and development; the Service Partner Programme is designed for internet and IT service providers to offer a full range of e-commerce options to SMEs; and the Affiliate Programme is aimed at businesses that provide services to SMEs but do not view e-commerce as core to their product range.

“We’re currently managing a transition for all existing partners to one of the programmes, but will also begin a recruitment campaign for partners. We’d like new resellers in the web designer community to come on board,” added Kington.

Chris Hackett, director of Actinic partner Stonehenge Internet Services, said:“Version 8 of the software will really answer the needs of our customers, due to its flexibility.”

laura_hailstone@vnu.co.uk