Intel's next generation of chips will be branded "Core."

The company is renowned for its obscure code-names for products in development and has opted to promote its products around a term that it has been pushing to become shorthand for speed and capacity of processors.

Intel's marketing efforts are key to the company, as it provides vast marketing budgets to PC and server manufacturers to push co-branded hardware based on its chips into the market.

Intel will use the the term "i7" as part of the "Core" brand building exercise.

The funds it provides are part of the the anti-trust investigation Intel is currently engaged in with the European Commission.