Picture of the Google logo
Google hopes its new mobile platform will attract developers

Google goes mobile with Android plan

Open source operating system for mobile phones aims to encourage new applications

Written by Neon Kelly

Google is leading the development of an open source mobile phone platform that it hopes will boost innovation by encouraging a new generation of software developers.

Android is an operating system for mobile devices, designed by the Open Handset Alliance (OHA), a partnership of 34 technology companies including Qualcomm, Motorola and T-Mobile. An early version of the system’s software development kit was made available this week.

By distributing Android and its associated tools for free, Google hopes to persuade developers to write programs for it.

The open model will also allow entrepreneurs to reach a large consumer base without sacrificing their ownership rights, said Android co-founder Rich Milner.

“The Apache licence we are using will enable people with strong enterprise software to bring their applications to the Android platform without open-sourcing their intellectual property,” he said.

“With the release of our software development kit we will enable a broad community of developers to build mobile applications using third-party tools, in the same way that YouTube allowed anyone to post and distribute video.”

But for all the claims of innovation, Google must convince people it has something genuinely new to offer, said Ovum analyst Adam Leach.

“We’ve had open platforms in the past and they haven’t made consumers want to buy additional services, so it’s hard to see this as an original idea that will act as a panacea,” he said.

Uptake will be key to Android’s success, but Google may have to wait for its target market to grow.

“Looking at the hardware requirements, Google is targeting the higher end of the mid-tier market. There is likely to be at least a two-year delay before they can hit that mass-market sweet spot,” said Leach.

reader comments

related articles

Updated: Google gets social tools

Google's OpenSocial may draw developers away from Facebook, and appeal to businesses 02 Nov 2007

 

Google unveils UK Carbon Footprint project

Who is the greenest of them all? 01 Nov 2007

Google unveils social network APIs

Search giant attempts to woo developers away from Facebook 01 Nov 2007

Google launches green calculator

All data will be collated into a UK Carbon Footprint map 31 Oct 2007

Updated – Unified Symbian platform to be open-source

Newly formed body, the Symbian Foundation, will develop a common interface framework that handset makers can use royalty-free 24 Jun 2008

Google publishes Android source code

Search giant hoping for developer rush 22 Oct 2008

Mobile Linux takes on Microsoft and Symbian

20 per cent of mid and high-end smartphones will run platform by 2013 22 Apr 2008

related whitepapers

today's top stories

IT's stock is soaring at the LSE

London Stock Exchange IT chief David Lester explains to Angelica Mari how the integration of Borsa Italiana is keeping his team busy, despite the worsening economy 20 Nov 2008

Keeping IT in fashion

John Bovill has been hooked on retail since his early years as a fashion market trader. His industry knowledge is now helping him build a slick IT operation, reports Charlotte Moore 20 Nov 2008

Cutting-edge IT delivers the goods

Chief technology officer Jay Bregman explains how constant innovation is part and parcel of his strategy for delivering competitive advantage at eCourier 20 Nov 2008

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Keeping IT on track

Catherine Doran, winner of Computing’s IT Leader of the Year award, tells Angelica Mari of her determination to drive on with technology-led transformation at Network Rail despite uncertainty over funding 19 Nov 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Can brand building reverse a decline in IT graduate numbers?

Previous poll results

Latest audio and video articles

Video

The definitive guide to converged communications

Five key trends and five best practice tips to help you improve your corporate communications 20 Nov 2008

PodcastAudio

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Latest in-depth articles

StarFeatures

Retaining the stars of IT

Jim Mortleman investigates the innovative techniques IT leaders are using to hang on to their star performers 20 Nov 2008

Dave BaileyComment

Clouds darken outlook for Vista's successor

Windows 7 looks like being an improvement on Vista, but economic and environmental concerns may mean few enterprises will rush to adopt it 20 Nov 2008

Advertisement

Primary Navigation