The Telegraph Media Group has deployed a database engine to speed up development of multimedia news content.

The newspaper’s production team manages the planning of its images and web-page construction. It is using the database to provide news, audio, video and photography content simultaneously to editorial and production teams.

Content can be created every 30 minutes and shared across The Daily Telegraph, Sunday Telegraph and www.telegraph.co.uk.

‘By integrating editorial and advertising systems into the database, we can generate video, audio and text content more quickly, which is important in an industry as competitive as newspapers,’ said group operations director Peter Green.

InterSystems’ Cache object database has reduced the time it takes to develop new content by some 50 per cent, he says.

The group has invested more than £20m in technology in the past four years, including an IP-based network.