The BBC has signed a deal with YouTube to make programmes available via a number of branded channels on the YouTube web site.

The multi-year agreement will see two separate BBC-branded entertainment channels - youtube.com/BBC and y outube.com/bbcworldwide created to showcase clips and exclusive content from the BBC and BBC Worldwide

David Moody, the director of strategy for BBC Worldwide, said: 'Our digital strategy is to make our content as widely distributed as possible and there is an audience of millions on YouTube.'

'This is a chance to showcase our programming, get feedback and hopefully encourage people to click through to other services such as BBC America or the commercial iPlayer.'

Both the BBC News and BBC Worldwide-branded pages will run with limited advertising.

The advertising-funded clips will not be available to view by UK users.

Moody says the ad-funded BBC News deal with YouTube does not undermine the process of the BBC Trust.

'This deal is absolutely no different to what BBC World has offered for years, we have deals to offer clips on websites such as Yahoo!,' said Moody.

'This does not undermine the BBC Trust, we have long had a syndication channel for news, this is business as usual. The BBC.com proposal continues.'

Moody says ads around BBC content would be governed by a comprehensive set of guidelines.

'We have clearly discussed ads around BBC content to protect our brand. We will take into account taste, decency and editorial policy.'

30 clips of BBC content and 75 clips of BBC Worldwide content are now available to view on the web site.