The BBC has signed an agreement with Microsoft that will see the two organisations work together to help deliver the broadcaster’s internet strategy.
The non-exclusive memorandum of understanding will define the framework within which the companies can explore opportunities for the delivery and consumption of BBC content as the Corporation transforms its technology in preparation for the digital age.
The BBC’s partnership with Microsoft was cemented in a Seattle meeting this week attended by BBC director general Mark Thompson, director of new media and technology, Ashley Highfield and Microsoft chairman Bill Gates.
The BBC’s digital strategy includes plans for an online archive, a re-invented web site suited to Web 2.0 technology and second-generation internet-based services, as well as ways for sharing its online content in the future.
Highfield says the BBC and Microsoft will be exploring areas of common interest.
‘Areas of potential investigation and collaboration include search and navigation, distribution, and content enablement,’ he said.
Highfield says Microsoft is a key gateway to audiences that the BBC needs to reach through web services such as MSN and Windows Live, Messenger and hardware such as Xbox and the Windows Media Centre.
‘The BBC needs to work with all the players in this space to make sure our programmes and content are enjoyed by the widest possible audience, without always having to come to bbc.co.uk to find it,’ he said.
The BBC’s Thompson says the broadcaster has to respond to the unprecedented rates of change in technology and audience expectations.
‘To ensure that the BBC is able to embrace the creative challenges of the digital future, we need to forge strategic partnerships with technology companies and distributors for the benefit of the licence payers,’ he said.
And Gates says Microsoft will help the BBC deliver its charter commitments for delivering content that is compelling and accessible.
‘Microsoft’s strength is in driving digital innovation, and our vision is to open up rich, new consumer experiences that allow people to enjoy digital content anytime, anywhere and on any device,’ he said.
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