Two of the world’s most famous football clubs, Liverpool and Arsenal, are looking to increase merchandise sales with the launch of integrated enterprise systems.
The two Premiership teams are launching multi-channel software to manage all aspects of sales of goods like shirts and souvenirs, in-store and online.
The clubs have both chosen Prologic CIMS as part its IT systems overhaul to deliver integrated retail, wholesale, ecommerce and worldwide mail order systems.
The software also includes warehouse logistics, planning and product sourcing.
Arsenal is installing the software at its new Emirates Stadium store, which opens in July, while Liverpool will begin installing it later this summer.
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Further reading:
Rangers FC tackles costs with new ticketing system
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