RFID technology
M&S to extend technology trials

Marks & Spencer extends RFID trial

Retailer examines ways to improve service to customers

Written by Miya Knights

Retail giant Marks & Spencer (M&S) is to extend item-level trials of radio frequency identity (RFID) technology from nine to 53 of its UK stores.

The next phase will start in spring 2006, and see the company expanding use of the technology from men's suits to other products with availability issues - those with complex sizing structures such as bras, which have 68 different sizes.

M&S will also investigate how the technology can improve services to customers by integrating labels containing the RFID chip into traditional paper barcode labels that already contain information about the size and cost of an item.

But the tags will be passive, meaning they do not transmit any information unless a scanner is passed over them.

'RFID may have the potential to significantly improve product availability, which research has shown is a key issue for customers,' said a spokeswoman.

The retailer has chosen BT to work with on the trials. 'BT has been selected as the main contractor on the trial, providing managed IT development, and ongoing deployment and maintenance of mobile RFID readers in-store alongside tag and reader supplier Intellident,' said the spokeswoman.

The retailer will use mobile scanners - which can read RFID labels 20 times quicker than traditional barcode labels - in phase two of the trial, allowing M&S to speed up stock checks.

At the end of each day, stock on the shop floor will be scanned. Data collected will be compared with information in a central database containing each store's stock profile, to trigger replenishment orders.

'M&S is being pretty pragmatic about this move to extend its RFID trial,' said Neil Macehiter, partner at analyst Macehiter Ward-Dutton. 'And it's clearly oriented towards cost benefits by merging the barcode and RFID label into one.

'The issue is not the device itself, though. It will be how well the back-end systems cope with actually exploiting this more detailed information.'

The spring 2006 trial will be completed by the summer. The clothing trials supplement tests on four million returnable food produce delivery trays that started in 2002.

Tags:

reader comments

related articles

Marks & Spencers

Marks & Spencer outsources online IT to Amazon

Amazon services arm to renew retailer's ecommerce infrastructure for failing to 'realise its potential', 20 Apr 2005

 

Medicines could be RFID-tagged

System may be rolled out to chemists in the next 12 months 16 Mar 2005

Trade body to certify RFID skills

Certificates to ease RFID concerns? 15 Mar 2005

Nokia adds its voice to radio-tag chorus

Support boost for radio tagging 02 Mar 2005

Radio Frequency ID enters second phase

Smaller relationships end as big guns move in 06 Jan 2005

Hyper-V launches without management tool

Microsoft has unleashed its server virtualisation technology 26 Jun 2008

Co-operative Group revamps food store tills

More than 2000 shops will be ugraded with the new electronic point of sale system 20 Mar 2008

Microsoft ships Windows Server 2008 RC1

Release candidate 1 of the Windows Server 2008 operating system is now available for download 05 Dec 2007

related whitepapers

today's top stories

Technology and privacy

Watch part one of a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 01 Dec 2008

Got the Knowledge?

Last week the civil service published a new strategy to help government seize the opportunities and meet the challenges of managing knowledge... 01 Dec 2008

Q&A - ntl:Telewest Business managing director Stephen Beynon

The cable provider's chief talks about the future of next-generation broadband access in the UK 28 Nov 2008

Computing podcast - Standard Life's offshoring plans; and the prospects for government IT

The insurance giant outlines its new outsourcing strategy; and we ask if the government's economic bailout will affect its IT plans 28 Nov 2008

India will remain open for business - but that's not the real story

One of the duties I have to fulfil as a director of the National Outsourcing Association is to talk to the media... 28 Nov 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will the terrorist attacks in Mumbai affect your offshoring plans?

Will the terrorist attacks in Mumbai affect your offshoring plans?

Is India becoming a risky destination?

Previous poll results

Latest audio and video articles

Padlocked CDVideo

Technology and privacy

Watch part one of a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 01 Dec 2008

Podcast imageAudio

Computing podcast - Standard Life's offshoring plans; and the prospects for government IT

The insurance giant outlines its new outsourcing strategy; and we ask if the government's economic bailout will affect its IT plans 28 Nov 2008

Latest in-depth articles

ntl:Telewest's Stephen BeynonAnalysis

Q&A - ntl:Telewest Business managing director Stephen Beynon

The cable provider's chief talks about the future of next-generation broadband access in the UK 28 Nov 2008

cowboyFeatures

Guns for hire

David Neal explores the world of interim CIOs and discovers why more firms are turning to them to spur on IT-led change 27 Nov 2008

Advertisement

Primary Navigation