James Woudhuysen

Now is not the time to lose faith in R&D

If regulators get the better of innovators, it will only serve to prolong the recession

Written by James Woodhuysen

you can't convince me that government-driven agendas count as genuine innovation

James Woudhuysen professor of forecasting and innovation at De Montfort University

Just a few years ago, Sun Microsystems sold a gadget that would make your business compliant with the Sarbanes-Oxley (SOX) Act of 2002. Small, flat, sleek, opaque and priced at a mere £45,000, it was SOX in a box.

Now that regulation is held out as a panacea for all manner of ills, will IT leaders rush to buy similar decriminalising equipment in 2009? I’ll be sad if they do. Orientating IT departments to slavishly follow edicts issued by governments and the chattering classes is a mistake.

In a downturn there is a need for more pioneering research and development (R &D), not less ­ and you can’t convince me that government-driven agendas count as genuine innovation.

Consultancy group McKinsey’s third annual survey on IT strategy and spending, conducted among 548 executives from around the world, suggests that although business leaders are still surprisingly keen on investing in IT, they nevertheless plan to cut spending on IT innovation.

That’s a pity. After all, CIOs, as McKinsey found, want IT to create new opportunities and improve processes. Delightfully, too, non-IT executives would like less effort spent on reducing IT costs ­ and less effort spent on ensuring compliance with regulations.
When they respond to surveys, of course, some executives may speak with forked tongues.

Looking at innovation among IT suppliers it is clear that retrenchment in R &D has been going on since well before the credit crunch. This savage reappraisal was laid out in stark terms in the Information Technology Outlook 2008, a 350-page report published just before Christmas by the Organisation of Economic Co-operation and Development (OECD).

Levels of R&D in 2006/2007 only equalled those in 2001. While the OECD says that research by IT suppliers has improved access to IT by making specialised skills less necessary, interfaces “have not markedly changed in the past decade”.

Interfaces pioneered by Nintendo’s Wii and Apple’s iPhone, then, appear to be anomalies, rather than spurs to radical improvements in simplicity, voice operation, or ­ a media favourite ­ operation direct from human brains.

It is not as if the giants of IT can’t afford to spend money on interfaces. As the OECD observes, Microsoft laid out over $7bn (£4.8bn) on R&D in 2007; Samsung, IBM, Nokia and Siemens more than $6bn, and Cisco, Intel and Motorola more than $4bn. But the anxiety today is that pursuing these kinds of expenditures in a recession could lead to massive losses, such as those now experienced by Sony.

Anyway, these figures need putting in perspective. In terms of risk-taking R &D versus fearful miserliness, IBM comes out well: by the end of 2008, recent calculations show, it had just $3bn in cash ­ about half the value of its 2007 R&D budget. But look at the other guys: Apple had $27bn in cash; Microsoft, $19bn; Cisco, $20bn; Google, $16bn and Intel, $10bn.

To raise client productivity, suppliers need to put this kind of money to work. As the OECD observes, the representation of information ­ 3D and holographic displays, tangible digital information, so-called augmented and immersive virtual realities ­ deserves research. And breakthroughs in this area are not so far off. In 2006 in the US, India’s Infosys filed a patent to allow mobile phones to capture, send and display holographic images.

Here, as elsewhere, demands for regulation precede the reality of innovation ­ already people are worried about visual pollution from mobile image projectors, and no doubt Greens will say that displaying holograms wastes energy.

Too bad. I’d rather have Princess Leia in my lap (not literally, you understand) than a box for SOX on my shelf.

James Woodhuysen is professor of forecasting and innovation at De Montfort University. His latest book, Energise!, is available now from Beautiful Books

  • Have your say
  • Send to a friend
  • Print this
  • Share

reader comments

related articles

Richard LambertPublic Sector

CBI urges government not to cut R&D tax credits

Half of businesses surveyed told the CBI the credit helps keep R&D in the UK 04 Feb 2009

 

Reding demands European IT research boost

R&D in IT sector 'underperforming', says commissioner 04 Sep 2008

Comment: Becoming a Mac convert

Moving away from the familiarity of Windows has provided several moments of uncertainty 29 Jan 2009

Windows 7 means business

Expectations for the new Windows operating system are high 06 Nov 2008

HP unveils touch-screen iPaq

But will touch-screen phones become the standard for business users? 21 Oct 2008

Microsoft invests $280m in Chinese development centre

Plans to raise number of workers to 3,000 07 May 2008

related whitepapers

today's top stories

Police hunt for moles with security software

Lancashire Constabulary to monitor data input of 7,000 staff in bid to prevent intelligence leaks 09 Feb 2010

PaperlinX outsources IT and comms to Bull and BT

Paper company spends €22m on five-year deal for desktop management, helpdesk and datacentre services 05 Feb 2010

Social tools take KM to a new level

Technology expert David Tebbutt explains how – and why – organisations should integrate social networking tools into their knowledge management strategy 02 Feb 2010

EDS court defeat puts vendors on their guard

BSkyB’s victory in a long-running court case against EDS has serious implications for the IT industry 02 Feb 2010

Law firm monitors web traffic violations

Bucks declining global security appliance sales with unified threat management (UTM) platform deployment 01 Feb 2010

Advertisement

Security: The New Face of Intrusion Prevention
An outline of traditional IPS functionality, modern developments and how IPS can be deployed easily.

UK businesses’ attitudes to Cloud Computing revealed

Features results from a survey of over 200 Computing readers.

Advertisement

Keep up to date with the latest products, services and technologies from the world's leading IT companies; ITHound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

More available - click 'submit' to view

Existing User

Newsletter user login:

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

Latest poll

Internet Explorer 6

Internet Explorer 6

Following recent concerns about the security of Internet Explorer 6 are you planning to phase it out?

View poll results

Latest audio and video articles

Tony McAlisterVideo

Video Q&A: Tony McAlister, CTO, Betfair - Part one

On changing the skills development strategy at the online gambling firm - part one of a two-part video interview 05 Nov 2009

Video

Nokia shows upcoming handset technologies

Mobile phone features of tomorrow take the stage 21 Oct 2009

Latest in-depth articles

Analysis

Police hunt for moles with security software

Lancashire Constabulary to monitor data input of 7,000 staff in bid to prevent intelligence leaks 09 Feb 2010

Businessman with eye patch, dagger and tie round head, sitting at laptopFeatures

Are you sure you're not a pirate?

It is alarmingly easy for an IT leader to unwittingly exceed the scope of a software licence, and the chances of being caught out have never been greater, as technology lawyers Mark Weston and Paul Gershlick explain 09 Feb 2010

Primary Navigation