James Woudhuysen
Woudhuysen: The financial crisis in the West will strengthen the position of IT firms in the East

New dawn rising for Eastern IT

Successful Asian firms are primed and ready to cash in on the West’s financial crisis

Written by James Woudhuysen

With shares in IT companies now falling, the financial crisis in the West will strengthen the position of IT firms in the East

James Woudhuysen 

More than four years ago, when Legend, a manufacturer of laptop PCs, had yet to become Lenovo, I wrote a piece for IT Week suggesting that the Chinese firm was right to splash out £38m on sponsoring the Beijing Olympics ­ – and that, alongside Eastern IT firms generally, it faced a great future.

Little did I know then how the failure of Wall Street would follow the success of the Olympics.

With shares in IT companies now falling, and Lenovo’s trade at near its historic lows, we can nonetheless expect that the financial crisis in the West will strengthen the position of IT firms in the East. It will take time, and Asia may have to toil for some years to develop anything like Microsoft. But in hardware, Lenovo already boasts its own industrial design department. Meanwhile, in software, India is producing its own contenders, such as Infosys and HCL. These two have recently been in a £400m bidding war for Axon, a UK consulting firm specialising in SAP software.

This fight over a Western services firm is a far cry from the Indian call centres that have, to date, dominated the average Briton’s experience of Asian IT. Of course, Asian IT players face tough markets in the West as the recession here worsens; Infosys and Wipro in Bangalore, along with Tata Consultancy Services in Mumbai and Satyam Computer Services in Hyderabad, have already felt the pinch ­ – not least because of their exposure to the financial services sector.

But in such times when analyst group Gartner’s annual Symposium in Cannes next month promises special sessions on cutting IT costs, the attractions of doing business with inexpensive Asian suppliers are heightened. Right now, for instance, general mergers and acquisitions (M&As) around the world have slackened (bar emergency tie-ups in the embattled financial services sector), so opportunities for IT integration work have dropped off too. But once cash-rich companies spot bargains and M&A picks up, the Indians will be in there, pulling different systems together.

And the Asian companies may emerge from these straitened times in good shape. The scale of general infrastructure in both China and India promises to provide significant work for IT companies in those countries ­ – work which will increase their experience and clout.

China, for instance, plans to build more than one million kilometres of new roads between now and 2020. It’s inconceivable that such an undertaking will not be accompanied by rapid developments in telecommunications.

Mobile technology may become the proving ground for this Eastern ascent. China Mobile, along with China Telecom and China Unicom, boast a user base of 600 million people ­ – but penetration rates are little more than 40 per cent.

Meanwhile in India, Bharti Airtel, a £23bn Indian mobile operator, launched an unsuccessful bid for South Africa’s MTN. Despite that setback, it remains fixed on international expansion, and – ­ in an era of write-downs ­ – may now find some other acquisition targets.

Sitting in a tube train carriage the other day, my eyes alighted on adverts for South Korea’s Samsung. They were chic, colourful, and ran in a riveting sequence across no fewer than four strips of new cardboard. They promoted Samsung’s latest handset, the U700.

OK, so the U700 doesn’t have all of the features boasted by Apple’s iPhone. But it does make videos and simultaneous voice recordings. And it also offers HSDPA at super-fast speeds ­ – and was the first time I’d seen that abbreviation on the humble London Underground.

If Samsung can make such an impact in a market that seems to be sewn up by Western manufacturers, there can be only one conclusion: Asian IT looks set to conquer the world.

reader comments

related articles

Tata Consultancy ServicesManagement

Citi sells BPO unit to Tata

Beleaguered bank offloads India-based operation to reduce processing costs 08 Oct 2008

 

Q&A: Infosys European chief BG Srinivas

The Indian supplier's European vice president answers questions on issues ranging from the provider's use of new technologies, to how the economic slowdown is likely to affect the subcontinent's market 24 Sep 2008

Outsourcing fails to deliver cost savings

Shift in financial advantages may signify a 'repatriation' of offshored IT, says study 15 Sep 2008

Beijing Olympics primed to break sports and IT records

Technology infrastructure master plan foresees unprecedented range of services 08 May 2008

China cracks down on insider cyber hacking

Four hackers sentenced for larceny, but foreign sites remain targets 03 Apr 2008

China Mobile wants London HQ

Operator with 369 million subscribers wants UK base for Europe and Africa business 21 Feb 2008

Outsourcing fails to deliver cost savings

Shift in financial advantages may signify a 'repatriation' of offshored IT, says study 15 Sep 2008

Wipro follows rivals with strong financial results

Three biggest Indian IT firms report good performance, easing fears caused by Satyam scandal 21 Jan 2009

HCL threatens Infosys bid for Axon

Axon said it will consider new offer 26 Sep 2008

related whitepapers

today's top stories

What does Windows 7 mean for Microsoft?

With the sting of Vista still fresh, Redmond has to make next Windows work 10 Jul 2009

A smarter way to use BI

Getting the most from business intelligence systems requires not only careful management on the part of IT leaders, but also the committed involvement of decision-makers across the organisation 08 Jul 2009

The truth behind the Google/Microsoft/NHS rumours

Before Monday 6 July, did you know that Google and Microsoft had services for storing health records? Thanks to an article in... 10 Jul 2009

Quenching a thirst for IT modernisation

A substantial restructure at soft drink supplier Nichols -­ purveyor of Vimto - ­led the company to update its software to Sage 1000 to replace its in-house application. This resulted in the streamlining of the IT department and an opportunity to customise the system 08 Jul 2009

How Satyam cleaned up its act

Chief executive CP Gurnani tells Angelica Mari why Tech Mahindra opted to keep the Satyam brand after it bought the scandal-hit services firm, and explains what the deal means for existing and prospective customers 09 Jul 2009

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

More available - click 'submit' to view

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will Google Chrome OS be a genuine alternative to Windows?

Will Google Chrome OS be a genuine alternative to Windows?

Tell us your views on the new operating system rivalry

View poll results

Latest audio and video articles

network cablesVideo

How to maximise the value of your IT networking investment

A panel of experts discuss networking strategies that deliver real value to business 03 Jul 2009

green footprintsVideo

How to manage enterprise energy use - and the role IT can play

A panel of experts explore how firms can get to grips with their carbon footprint and make smarter use of energy 01 Jul 2009

Latest in-depth articles

Google ChromeAnalysis

Lack of enterprise appeal takes shine off Chrome OS

Enterprise buyers unlikely to ditch Windows for Chrome OS in the near term, say experts 09 Jul 2009

Satyam CEO CP GurnaniNews

How Satyam cleaned up its act

Chief executive CP Gurnani tells Angelica Mari why Tech Mahindra opted to keep the Satyam brand after it bought the scandal-hit services firm, and explains what the deal means for existing and prospective customers 09 Jul 2009

Advertisement

Primary Navigation