Firms must tap into consumer knowhow

Companies can learn from today’s consumer technology market, where the latest products could benefit IT strategies

Written by Bryan Glick

If you are into gadgets, last week was pretty exciting.

There has never been more newspaper and TV coverage of a technology trade fair than for this year’s Consumer Electronics Show (CES) in Las Vegas. Add Apple’s CES-trumping announcement of the iPhone – or whatever it will be called if trademark owner Cisco pursues its threat to sue – and it has been tech heaven for some.

But what, if anything, does this mean for IT managers?

As Computing has said in this column before, the consumerisation of IT will increasingly influence business technology. Where once new products were proven first in the corporate world then adapted for consumers, now the reverse is happening. And with so many major IT vendors exhibiting at CES, inevitably some of what we saw in Las Vegas will be affecting businesses before long.

There are probably two major trends from CES that will most influence corporate IT – wireless and integration.

If you were wired at CES, you were tired. A cacophony of wireless technologies from Bluetooth to WiMax and beyond are being built into every new product. These devices will soon find their way into your organisation – probably in the pockets and briefcases of employees before they are part of the IT strategy. The security implications will exercise the IT department – all this unsecured spectrum bursting out of the building for anybody with an inclination to hack into.

But this also means user expectations will change. If a senior manager is tied to the desk by IT, but freed by the equipment they personally own, you can bet they will be knocking on the IT director’s door asking why.

Home integration was another hot topic. Software that interoperates throughout the house to bring together PCs, telephones, music systems, televisions, radios, security and even home appliances. Wouldn’t that sort of out-of-the-box integration be great for your business systems?

Consumers simply will not buy technology if it does not work together easily. We may be willing to pore through an Ikea installation manual, but if setting up your home systems means reading a book first, then it will not happen.

For years, business users have been pushing vendors to agree standards for software and hardware interoperability, with varying degrees of success. The consumer tech revolution means those suppliers no longer have any choice but to listen – and act.

Enjoy your new gadgets, but keep an eye on consumer developments that will influence an IT strategy near you.

What do you think? Email us at feedback@computing.co.uk

Further reading:

CES pulls in the crowds

Firms must recognise the opportunities of consumer technology

reader comments

related articles

 

Top 10 best and worst of CES 2009

The good, the bad and the Ballmer 12 Jan 2009

2009: The year ahead in the US

vnunet.com looks at what's in store for the tech industry Stateside 31 Dec 2008

Spectrum allocation key to mobile growth

Quarter of 'digital dividend' needs to be given to mobile broadband, says GSMA 17 Feb 2009

related whitepapers

today's top stories

Lack of enterprise appeal takes shine off Chrome OS

Enterprise buyers unlikely to ditch Windows for Chrome OS in the near term, say experts 09 Jul 2009

How Satyam cleaned up its act

Chief executive CP Gurnani tells Angelica Mari why Tech Mahindra opted to keep the Satyam brand after it bought the scandal-hit services firm, and explains what the deal means for existing and prospective customers 09 Jul 2009

Open source bites back

Recession-hit companies are tired of vendors holding a gun to their heads over software licensing, says CEO of Ingres 09 Jul 2009

"We will ensure Britain remains at the forefront of the digital revolution"

As new trials of superfast broadband get under way, minister Pat McFadden explains the government’s digital vision 09 Jul 2009

Put social networks to work on your career

Increasing numbers of IT professionals using sites such as LinkedIn to grow contacts and find jobs 09 Jul 2009

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

More available - click 'submit' to view

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Would you use social networking sites to look for a job?

Would you use social networking sites to look for a job?

Tell us what you think about job hunting through LinkedIn, Facebook, Twitter etc

View poll results

Latest audio and video articles

network cablesVideo

How to maximise the value of your IT networking investment

A panel of experts discuss networking strategies that deliver real value to business 03 Jul 2009

green footprintsVideo

How to manage enterprise energy use - and the role IT can play

A panel of experts explore how firms can get to grips with their carbon footprint and make smarter use of energy 01 Jul 2009

Latest in-depth articles

Google ChromeAnalysis

Lack of enterprise appeal takes shine off Chrome OS

Enterprise buyers unlikely to ditch Windows for Chrome OS in the near term, say experts 09 Jul 2009

Satyam CEO CP GurnaniNews

How Satyam cleaned up its act

Chief executive CP Gurnani tells Angelica Mari why Tech Mahindra opted to keep the Satyam brand after it bought the scandal-hit services firm, and explains what the deal means for existing and prospective customers 09 Jul 2009

Advertisement

Primary Navigation