Storage software vendor StorMagic is looking to grab a piece of the UK market by targeting SMEs through the channel.
The vendor is launching its UK offensive with its StorMagic SM Series, an iSCSI-based storage area network (SAN) solution.
Mike Stolz, vice president of sales and marketing at StorMagic, said: “All of StorMagic’s products are based on our initial idea of a software provider that is only for small and medium businesses.”
Hans O’Sullivan, chief executive of StorMagic, said: “We wanted to provide SMEs with simple equipment that is non-technical and affordable.
“Our competitors sell both hardware and software to resellers; however StorMagic provides only software, and this allows partners to choose a more cost-effective hardware vendor.”
StorMagic is planning to launch a partner programme next month, with the intention of “recruiting resellers to drive this business forward,” added Stolz.
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